Ten reasons to advertise on a newspaper website
1. Frequency: The online newspaper Web site user spends more hours online than the general user. More than four in ten newspaper website users (44%) spend an average of ten or more hours engaging in...
View ArticleTen reasons to use color in your advertising
1. Readers prefer to see ads in color. Today’s reader lives in a four-color world and is more receptive to color than black and white. 2. Adding color to a black and white ad produces higher recall...
View ArticleTen reasons to use newspaper inserts
1. Impact: Preprints tend to slide out of the paper demanding to be read 2. Control: Advertisers control, size, color, pages, items, reproduction with a preprint 3. Targeting: With newspaper inserts...
View ArticleTen reasons to use newspaper ROP advertising
1. Portability & Flexibility: Newspapers are portable, and ROP (Run on Press or display advertising) as part of the editorial, is more likely to be carried. ROP also allows ultimate control of size...
View Article10 reasons why readers vote and voters read
86% of voters who cast ballots in the last local election read a newspaper in print or online in the past week, or more often. 57% of voters rate newspapers – more than any other medium – as reliable,...
View Article10 things a good ad does
1. Stops The reader from turning the page. 2. Sells a product’s benefits rather than its features: People buy based on what the product does for them not on what ingredients it has. 3. Promotes the...
View Article10 ways to improve your advertising ROI
1. Have a goal/plan: Yogi Berra once said that if you don’t know where you are going, any road will take you there. Knowing what you want to accomplish may be half the battle in creating good...
View Article10 ways to waste your advertising dollars
1. One and Done. Any advertiser who runs a single ad and waits for results is wasting the money. Advertising works best when it is scheduled with some frequency. Expecting that one ad is enough is like...
View ArticleThe best advertising should do these 10 things
1. Set yourself apart. Beloved Brands must be different, better, cheaper or not around very long. The story telling of the brand’s promise should help to separate the brand from the clutter of our...
View ArticleHow to write an ad
Here’s a brief checklist: 1. Clarify your objective, for example, to simply build awareness or to prompt enquiries. 2. Think about your target audience – what do they want and what will interest them?...
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